Tips to Audit your website for seo

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Tips to Audit your website

It could be tough to persuade your company or business that you need more money for your budget, let alone finance a redesign of your internet site. In spite of everything, they’ll probably just let you know to move “sprinkle a few seo” on it. 

But you comprehend it will take lots more than that to repair your internet site and improve virtual advertising metrics. 

It probably seems like plenty of things to do, however it’s completely achievable. You need some particular key seo tools and a procedure to evaluate your internet site before you're prepared to provide the ones findings in a compelling manner on your boss.

1.Website Audit Checklist
Marketing/Sales Goals
Effectiveness (data/analytics)
Design
CMS / Ease of management
Usability
Structural quality (SEO)
Content
Security

Marketing Goals

• What are your marketing strategies and goals?
• Are you achieving your goals?
• How do you measure success?
• Do you know how many website leads you need to generate to set up the sales team for success?
• Are you currently generating leads from your website?
• Is your website exhibiting an overall positive growth pattern?
• Do web visitors do what you want them to do (i.e. If you have an e-commerce website, are people buying your products)?
• Do you have a clearly defined target audience?
• Do you analyze your metrics and look at progress reports?

Effectiveness

• Do you know what the purpose of each page is?
• Do you have calls-to-action (CTAs) on each page?
• Do you have landing pages with downloadable offers?
• Do you utilize strategic email marketing?
• Do you have lists of prospects from your offers?
• Are your current marketing tactics generating traffic?
• Design
• Do your pages have a consistent format for navigation, headers, text, typography, and hyperlinks?
• Is your critical content easy to find?
• Does your design help make the content more digestible?
• Do you include CTAs that give visitors a clear path to guide them along the way?
• Does the design align with your company brand?
• Is there continuity between text and images on your pages?

Usability

• Is your site responsive?
• Do you have a mobile website?
• How easy is it to do the top 3 things people come to your website for?
• Is your website easy to navigate?
• How long does it take for your site to load?

Structured quality (SEO)

• Do you have the following:
• Title tags?
• Description tags?
• Alt tags on images?
• Interior page title tags?
• Do you use keywords (without stuffing)?
• Do you have hyphens on your image file names?
• Do you utilize outbound and inbound links?

Content

• Does the homepage clearly describe what you do and/or provide?
• Do your landing pages have a few paragraphs of engaging, unique text?
• Do you use creative headlines for blog posts?
• Are you providing fresh content on a consistent basis that your users will want to read?
• Is the text on your pages written for search engines or humans?
• Are your blogs salesy or educational?
• Did you pull copy from a print brochure or promotional material to put on your site?
• Do you have duplicate content on several pages?

Now start making changes on your site 

With regular internet site audits, you’ll be capable of identify opportunities to growth web page site visitors, increase lead era, and improve your business's on line presence and person experience. 

In case you take a methodical technique, you may be armed with tough facts and prepared to make convincing arguments in prefer of internet site improvements. 

Equipped to increase web page traffic and leads? We’ve helped many agencies such as you grow their commercial enterprise with clean and powerful website design and content.